Wojciech
Borowski
Group CEO & Managing Director
He has over 25 years of experience in business, marketing, and advertising, and is one of the leading figures in the industry. Since 2013, he has been the CEO of McCANN Poland. His accolades include the titles of Havas Worldwide’s Man of Europe and Advertising Person of the Year by Brief magazine. He has been nominated four times for the AdMan of the Year award by Press magazine. Under his leadership, the marketing groups he managed were awarded “Advertising Group of the Year” by Media Marketing Polska on four occasions. From 2012 to 2016, he served as Chairman of the Supervisory Board of the SAR Marketing Communication Association. In 2021-2022, he took on the role of Chairman of YPO Gold Poland. He is frequently invited by the media to provide insights on new technologies, communication design, business trends, and advertising. Since 2014, he has been an active Mentor in the Mentors4Starters program. Privately, he is passionate about sports, non-fiction books, and travel. He is a proud husband to Ania and father to Pola, Helena, and Maurycy. At home, he holds the position of Sports Director for the Borowski family.
Krzysztof
Kawa
Group CFO
He has nearly 18 years of experience in business controlling and finance. Since 2013, he has been with McCANN Poland, and since 2016, he has held the position of CFO, also serving as Vice President of McCANN Poland and Spark Warsaw.
He consistently supports worthy initiatives, ensuring balanced, long-term growth.
Since 2022, he has been responsible for establishing a shared services center for companies within the 45Avenue Group, as well as for advertising industry entities that require back-office consulting and expertise in areas such as finance, IT, HR, administration, and legal support as part of their growth journey.
Agata
Krawczyk
Strategy Director
Since March 2024, she has been responsible for strategy at McCANN Poland and all other agencies within the Group. With over 10 years of experience in creating communication and marketing strategies, she has worked with clients such as Allegro, PepsiCo, Maspex, Volkswagen Group (SEAT & CUPRA), Disney+, UNIQA, McDonald’s, PKO Bank Polski, and PZU. She is a co-author of award-winning campaigns in competitions such as Effie, KTR, and INNOVATION, and has served as a juror and speaker at industry events. Efficiency is her hallmark, both in developing solutions for clients and in growing the agency’s business, as evidenced by the numerous tenders she has won. She also has experience in creating proprietary tools and methodologies for communication strategy on a global level.
Personally, she hails from Wałbrzych, is a lover of all things Italian, and has a particular soft spot for dachshunds.
Bartosz
Jeglejewski
Creative Director
At McCANN Poland since March 2024, he has been working in the industry for over 15 years. His clients have included BNP Paribas Bank, Renault, Opel, Orange, Pru, Biedronka, Nationale Nederlanden, and Mondelez. He has won over 70 awards in international and national competitions such as Cannes Lions, Golden Drum, Effie, MIXX Europe, KTR (including Charity of the Year), Innovation, and MIXX (Best in Show). He has served as a juror in competitions like KTR, Kreatura, and AdForum PHNX. He is also the author of publications for Media&Marketing Polska, Marketer+, and Online Marketing Magazine. Additionally, he has been a speaker at the Social Media Congress.
Personally, he describes himself as a foodie, a big fan of traveling to Asia, and a lover of suspenseful TV series.
Małgorzata
Tereszczenko
Managing Director McCANN XBC Poland
At McCANN, she focuses on leading an integrated team within the group dedicated to Mastercard. McCANN XBC (McCANN ExtraBoldCondensed) is a solution that enables the integration of international teams and projects for one of McCann Worldgroup’s largest clients. The key idea behind the creation of this special unit is to deliver bold, locally tailored strategic and creative solutions, developed through the coordinated and focused efforts of a global team. The projects she has co-led have won numerous awards and recognitions at industry competitions such as EFFIE, KTR, Golden Drum, Webby Awards, Cannes Lions, The One Show, and NY Festivals.
She has been invited as a lecturer and trainer for the MPM Marketing Projects Management program organized by SAR. Outside of work, she enjoys the simple pleasures of life and is a fan of traveling and exploring new places. When asked for a fun fact, she responds, “I race go-karts, and what’s your superpower?”
Ewa
Buczny
Business Unit Director
Ewa has nearly 20 years of experience in building and executing complex international marketing projects, working with global brands such as L’Oréal, Unilever, McDonald’s, Procter & Gamble, and Heineken. She began her career at MRM Worldwide (part of McCANN Worldgroup), where she developed integrated strategies for key clients. Prior to that, she gained experience in digital and PR agencies, enabling her to effectively combine creativity with a strategic approach. Recently, she has expanded her expertise by working with startups in the med-tech and deep-tech sectors, merging cutting-edge technologies with marketing innovations.
Natalia
Drobniak
Strategy Group Head
Strategist and psychologist with over eight years of experience working on the agency side. Since 2018, she has been with McCANN, where she has worked from the start with brands like L’Oréal Paris, Vichy, Dettol, and Coca-Cola. She leads projects in communication and brand strategy, often facilitating workshops with clients. Previously, she gained experience in digital agencies. The projects she manages have won Effie awards (2016, 2018, 2019, 2020, 2021) and KTR swords. She graduated from the Brand Strategy School and has been invited as a juror in competitions such as the Innovation Awards and Young Creatives, as well as to speak at the PRBRiO Research Congress.
Personally, she hails from Warmia (not Masuria!) and is an avid reader.
Michał
Sosiński
Creative Group Head
He has been working in the industry for 10 years and joined McCANN in 2014. Since then, he has constantly been learning something new. He has developed 360-degree campaigns for brands such as Coca-Cola, KFC, L’Oréal Paris, Vichy, Bank Pekao, MasterCard, Nestlé, and many others. Throughout his career, he has won several EFFIE awards for campaign effectiveness, including 2 golds. After taking on the role of Creative Group Head, he will focus on deepening relationships and furthering creative development for the KFC client.
Paweł
Cholewa
Senior Art Director & Head of Design
He joined McCANN Poland in April 2024. His journey in advertising began in 2011. He has created both local and regional campaigns for brands such as Ikea, Mirinda, Pepsi, Samsung, mBank, McDonald’s, Allegro, and Żywiec. He co-developed global communication strategies for Desperados and Vivo during international creative workshops in New York and Düsseldorf. The campaigns he co-authored have been recognized at competitions such as Eurobest, Golden Drum, KTR, and EFFIE.
Personally, he is a new dad, a mediocre surfer, and a niche musician.