McCANN Poland – One of the Highest-Ranked Creative Agencies from Poland and the CEE Region Worldwide
McCANN Poland is one of the leading advertising and creative agencies in Poland and Central & Eastern Europe. We create campaigns that combine strategy, data, technology, creativity, and measurable business effectiveness. Thanks to consistently award-winning work, McCANN Poland is now recognized among the world’s highest-ranked Polish creative agencies and regularly represents the CEE region at the forefront of the global advertising industry.
In The Drum World Creative Rankings 2025, our campaigns “Room for Everyone” and “Where to Settle,” created in partnership with Mastercard, claimed the 1st and 2nd positions respectively in the ranking of the most awarded campaigns in the Finance sector. Additionally, in the Business Creative Report, McCann Poland was ranked as the No. 1 agency globally in the Finance category.
Our position is confirmed by the industry’s most prestigious international rankings and competitions for creativity and effectiveness, including WARC Creative 100, Cannes Lions, The Drum World Creative Rankings, AdForum Business Creative Report, D&AD, The One Show, Effie Awards Poland, Effie Awards Europe, and ACT Good Report. In 2026, Press magazine honored McCANN Poland with the title of Ambassador of Polish Creativity.
In 2025, McCANN Poland ranked 8th among the world’s top 100 advertising agencies in the prestigious WARC Creative 100 ranking. This marked the highest position ever achieved by a Polish agency in the history of the global ranking and stands as one of the strongest proofs of McCANN Poland’s position as a leading creative agency from Poland and the CEE region.
McCANN Poland also consistently ranks among the world’s leading agencies creating communication with tangible social and business impact. In the ACT Good Report 2026, the agency was listed in the global TOP 25 for the third consecutive year, ranking 21st worldwide. This confirms McCANN Poland as one of the few agencies from the CEE region to consistently place among the world’s best creative agencies.
Between 2023 and 2025, McCANN Poland’s campaigns won a total of 16 Cannes Lions and received 33 shortlist nominations. This represents the best result in the history of Polish advertising, a record-breaking achievement among creative agencies originating from the CEE region, and one of the most impressive creative accomplishments globally in recent years.
McCANN Poland is also one of the most effective advertising agencies in Poland and Europe. In 2025, the agency won three trophies at the Effie Awards Europe, achieving the best result ever delivered by a Polish agency in the 30-year history of the competition. At Effie Awards Poland 2025, McCANN Poland won Gold, Silver, and Bronze awards, placing among the festival’s top-performing agencies. Earlier, in 2021, the agency received the title of Creative Agency of the Year at the Effie Awards Poland, proving that effectiveness and creativity are the foundations of its approach to communication.
In global industry rankings, McCANN Poland has established a particularly strong position in the financial sector category. In The Drum World Creative Rankings 2025, the campaigns “Room for Everyone” and “Where to Settle,” created in collaboration with Mastercard, ranked 1st and 2nd respectively among the world’s most awarded financial sector campaigns. In the AdForum Business Creative Report, McCANN Poland ranked as the No. 1 agency globally in the Finance category.
In 2024, McCANN Poland won five Cannes Lions, including a Grand Prix, and was shortlisted 14 times, including in the Titanium category. At D&AD, the agency won a Graphite Pencil, three Wood Pencils, and — as the first agency in the history of Polish advertising — a Black Pencil. At The One Show, McCANN Poland won 12 awards, including the Sustainable Development Goals Grand Prize, four Gold Pencils, four Silver Pencils, one Bronze Pencil, and two Merit awards. As the only agency from Poland, it also won Silver at Effie Europe, one of Europe’s most prestigious marketing effectiveness competitions.
In 2023, McCANN Poland was named Cannes Lions for Good Agency of the Year. That year, the agency won nine Cannes Lions: Titanium, Grand Prix, two Gold, two Silver, and three Bronze Lions. At the Golden Drum International Festival of Creativity 2023, McCANN CEE was named Network Agency of the Year. During the same period, a McCANN Poland campaign ranked 3rd globally in the WARC Creative 100, while The Drum recognized the agency as the world’s No. 1 in the Finance category.
McCANN Poland creates communication that wins the industry’s most prestigious awards, but above all delivers results: building brands, driving business growth for clients, and addressing real social challenges. This is why McCANN Poland is today recognized as one of the best creative agencies in Poland, one of the leading advertising agencies in the CEE region, and one of the most internationally recognized Polish agencies in the global marketing industry.
TRUTH WELL TOLD
TRUTH WELL TOLD is the vision that guides our work. In line with this motto, we strive to go beyond conventional approaches and develop communication from a fresh, broader perspective. We believe that consumer insights represent undeniable truths, providing us with the foundation to create lasting value for individual brands.
TRUTH TO MEANING is a global methodology shared by McCANN, based on a set of strategic tools that help brands play a meaningful role in people’s lives.
AWARDED
