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mccabb_poland
In 2024, we won 5 Cannes Lions, including the Grand Prix, and were shortlisted 14 times, including for the Titanium award. At the D&AD competition, we won 1 Graphite Pencil and 3 Wood Pencils, and as the first agency in the history of Polish advertising, we were awarded a Black Pencil. In the prestigious The One Show competition, we won 12 awards, including the main Sustainable Development Goals award, 2 Merits, 4 Gold Pencils, 4 Silver Pencils, and 1 Bronze Pencil.

In 2023, McCANN Poland was named Agency of the Year at Cannes Lions for Good. We won 9 Lions: Titanium, Grand Prix, 2 Golds, 2 Silvers, and 3 Bronzes. At the Golden Drum International Festival of Creativity 2023, McCANN CEE was named Network Agency of the Year. During the WARC Creative 100, our campaign ranked No. 3 globally in 2023. In The Drum rankings, our campaign was awarded No. 1 in the world in the Finance category.

In 2021, we earned the title of Best Creative Agency at the EFFIE Awards Poland. That same year, McCANN Poland was also the most awarded and recognized agency from Poland at international creative festivals such as Cannes, the Webby Awards, One Show, New York Festivals, Golden Drum, and Luum Awards. We proved that creativity is the best path to effectiveness.

TRUTH WELL TOLD

TRUTH WELL TOLD is the vision that guides our work. In line with this motto, we strive to go beyond conventional approaches and develop communication from a fresh, broader perspective. We believe that consumer insights represent undeniable truths, providing us with the foundation to create lasting value for individual brands.

TRUTH TO MEANING is a global methodology shared by McCANN, based on a set of strategic tools that help brands play a meaningful role in people’s lives.

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